The Interactive Media Peer Group and the Television Academy are excited to provide information to help entrants and member voters better understand the 2019 Emmys awarded for Interactive Media.
If you've entered work or been a voter in earlier years, you'll find the category alignment and descriptions considerably different from what you knew before 2017.
There are four Category Awards recognizing excellence in Interactive Media programming, voted on by the entire Interactive Media peer group. Each category produces five nominees (usually), as well as one Emmy winner.
The one Juried Award focuses on a single area of competition recognizing outstanding innovation in interactive media. There can be one, more than one, or no winner in this area, depending on the vote of the jury. All final round participants are invited to present their work in person to a blue-ribbon jury panel of industry experts, and are officially recognized as Juried Award Finalists.
These Awards recognize excellence in interactive media productions that have been commercially deployed, domestically, in the period from June 1, 2018 - May 31, 2019.
Entries are limited to one entry per program.
Each entry is limited to a maximum of five entrants. Named entrants may be individuals and/or companies.
Explore the FAQs below by clicking on the thumbnails for info and insights.
Updated Feb 14, 2019
The Interactive Media Awards recognize excellence in interactive media productions that extend or enhance the viewing experience of a television program or series, and in interactive media productions that stand alone as original storytelling experiences, which have been commercially deployed, domestically, in the period from June 1, 2018 - May 31, 2019.
Interactive Media entries must have been widely and openly available on a public website. Entries that were available only in a limited number of physical locations, through closed or "invitation only" websites, or exhibited solely at conferences, shows, events or festivals are not eligible.
Games are not eligible. Interactive Media entries with game-like interaction may be eligible if they are professionally-produced interactive experiences that immerse the viewer in a distinct story world, its characters, settings and style. They are typically interactive adventures or explorations that allow the viewer to act as an in-world character and follow a storyline as the experience progresses, unfolding in a way fundamentally similar to viewing a television program. Eligible entries do not involve observing others engaged in gameplay, nor test a viewer's response time, nor are win-oriented. Eligibility of such interactive media experiences shall be solely decided by the Interactive Media Peer Group Executive Committee.
Entries making use of social media and similar platforms must demonstrate excellence via substantive authorship of content and user experience to provide meaningful audience engagement, going conspicuously beyond the native capabilities, simple marketing tactics, and current standard "table stakes" practices of usage for such platforms.